The Ruche Fall 2010 lookbook vol 1 and 2 are now up on the website! Here are just a few images from each lookbook - we shot all around the Cape Cod area. Lots of lovely coats, hats, scarves, and even a few lighter numbers for those living in Southern California right now (it’s been 90 degrees all week!)
Ruche just launched the Back to School lookbook today! I’m in love with so many of these outfits…oh so lovely and perfect for Fall. Now that we’ve finally had some hot Summer weather here in Southern California…I might be looking forward to some nice cool temperatures, so I can wear one of these cute coats or layered looks. We shot this preview to Fall catalog all in studio…and there will be another Fall series out next month! Mai + Josh created the two awesome backdrops for the studio, one using chalkboard paint and their own old school paperwork, and the other out of tons of post it notes and paper square cutouts! Hair + make-up by the awesome KC Witkamp and the lovely model is Martha from Click Models. You can click on the link or the image below to view the full lookbook.
these first two are test film shots taken with my Contax 645
the rest of the lookbook was shot with the Canon 5D mark II and 85mm 1.2 and 50mm 1.2 lenses
Ruche back to school lookbook coming soon….
Comments have closed for this giveaway….
Next week, Ruche will launch their next lookbook - we shot it while we were in San Miguel de Allende, Mexico!! To celebrate next week’s launch, we’re giving away the Sunny Veracruz Straw Tote - pictured in the images below - to one of our blog readers. It’s a perfect tote for Spring + Summer!! To enter to win, please leave a comment below listing one thing that inspires you - it could be anything. The winner will be randomly selected and announced next week on Thursday, March 11 at 8pm PST. 
Here are a few spreads from the new lookbook! I’ll be posted the rest next week!
A little sneak peak of the lookbook we did for Ruche while in San Miguel de Allende, Mexico. We can’t wait to share all the images!!
